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For those of you unfamiliar with marketing funnels, I’m happy to introduce you to one of the best friends you’ll ever have and if you already have experience with them then you know why I would be doing you a disservice to not to write a blog post about them.
Marketing funnels are designed for the express purpose of turning prospects into customers by using sales psychology and online marketing methods. They take your prospects through an actual sales process that is designed to market directly to them in order to increase the likelihood they will take the desired action you want them to like subscribe, download, purchase and so on. How is this different from just buying something on Amazon.com?
Funnels focus on solving a specific problem for a specific prospect. For example, if I’m wanting to start being and feeling healthier then I’ll go to Amazon.com and search “multivitamin” then see this:
All the information displayed here is about “who” is selling “what” and for “how much”. It totally ignores the principles discussed in the Know Thy Prospect and Win Big post and one of the most important parts of the Copywriting That Converts to Sales post because nothing is personalized to speak specifically to the prospect which is what they demand in the present day. It’s not enough that you are selling what they want or need they must feel like you’re speaking directly to them. Remember, no one likes to be sold but everyone likes to buy. It’s for these reasons that sales funnels are effectively the next evolution of how websites are used to sell products and services in modern day digital marketing.
Now let’s say that I see a Facebook ad or Google search result about “how to have better health by drinking one thing” and click on it to see the beginning of a marketing funnel like this instead:
As the prospect, this speaks directly to me and has captured my interest because I want to be healthier and the fact that I could do it by simply drinking “one drink” instead of buying a bunch of multivitamins and having to learn a bunch of stuff is very appealing. By providing a possible solution to my problem in a way that speaks directly to me they now have me following a “scent trail”.
Scent trails occur when your brain is actively seeking the solution to a problem that is consciously or unconsciously important for you to resolve. When you come across information like an ad or funnel headline that triggers your brain to think this might solve your problem then you will be inclined to investigate further. When this happens, they are now leading you down their path to eventually conclude that your problem is solved by purchasing their product or service:
The result of using Funnels to properly lead your prospects down your scent trail is greatly increasing conversions beyond what would be possible to achieve in the image shown for the Amazon.com ecommerce store because you can use sales copy and sales psychology to speak directly to the prospect. Focusing on a single product or service line also gives you greater control over the selling process because you can effectively upsell, downsell or cross sell. This can make the difference between a prospect buying who otherwise wouldn’t have or buying more than they otherwise would have greatly increasing sales and profitability:
To see the Organifi funnel page used in this example in its entirety click here.
The Anatomy of a Sales Funnel
There is a different funnel for every product or service type:
- Network marketing recruiting
- Information products
- Physical products
- Coaching services
- Local businesses etc.
and for every delivery method…
- Optin funnel
- Product funnel
- Sales funnel
- Membership funnel
- Webinar funnel etc.
The example below is the anatomy of a funnel that could be used to sell coaching related services:
Here we have prospects that are directed to an optin page though various advertisements that are driving qualified traffic (page visitors that voluntarily click the link in the ad) to this page of the sales funnel:
The goal here is to get the prospect to give you their email but most prospects won’t just give away that information so tools called lead magnets or ethical bribes are used to entice the prospect to trade their email address for something valuable enough to make it worth the exchange (that’s how you got the eBook you’re reading right now so yes, it can work well).
What the lead magnet should be depends on your audience but in this case, we’re offering a free DVD about the coaching service they are interested in as long as they pay for the shipping. This is what’s referred to as a “free plus shipping” offer. In any case, it has to be something that will make your prospect think, “Here’s my email address! I want that!”
You do not have to start with an Optin page. It is perfectly fine in many cases to send the prospect right to the sales page because you have the option of collecting their email when they place an order later. The downside to that is you lose out on growing your email lists as much as you could because a certain percentage of prospects will bounce from your funnel who would have otherwise given you their email before doing so.
Through remarketing and retargeting it is definitely possible to increase your sales and funnel conversions by being able to email the prospect directly. Since the early days of Internet marketing there has been a saying, “The money is in the list.” And this is still true today despite all the technological changes over time.
I would argue that your email lists are the most direct and most secure way to build an audience of qualified subscribers and buyers that you can provide value to and nurture your relationship with over time to increase revenue. This is an effective method for turning cold traffic into warm and hot traffic because you can build rapport and have far more opportunities to lead them to making not just one but multiple purchases over their lifetime as a customer (LTV). Here’s an example to put it in perspective:
Let’s say that you’re running a webinar (online seminar, training or demonstration) and are using an optin page like the one in the mockup shown previously…
- Optin rate = 25% (1 in every 4 page visitors give you their email, which is reasonable for a webinar)
- Show rate = 30% (number of people that optin who watch)
- 130,000 page visitors = approx. 10,000 webinar viewers
- Conversion rate = 10% (for every 10k viewers 1k buys)
- Product/service price = $1,000
- Total revenue = $1,000,000! (1,000 x 1,000)
As long as you can drive 130,000 people to the optin page for less than $1 million then your marketing will be profitable. Oh and in case you’re wondering, yes, you can drive that many visitors to an optin page for way less than $1 million!
If you never remarket to those people who opted in to your list and sell anything else to them then the lifetime value (LTV) of your customers is $1,000 because they aren’t buying anything else from you. In other words, for every customer you gain they are worth $1,000 to you. Let’s take things further by looking at our opportunities to remarket to our email list:
- Customer LTV = $1,000
- Number of people who opted in to your email list = 32,500
- Number of people who opted in to your email list that are currently buying customers = 1,000
Since we’re talking about the customer’s LTV we’ll focus on only remarketing to the 1,000 buying customers by offering them a $500 product or service that adds value to the one they purchased during the webinar:
- Product/service = $500
- Conversion rate = 20% (1,000 x .20 = 200)
- Total revenue from 2nd product/service = $100,000 ($500 x 200)
- Total revenue generated from all products = $1,100,000
- New customer LTV = $1,100 ($1,100,000 revenue/ 1000 customers)
In this case, you were able to send a few emails to existing customers and generate an additional $100,000 in revenue increasing customer LTV by $100 per customer. Not bad for just sending out some emails! And this ignores the other 31,500 people on your email list that could be converted into customers. Each subscriber that could be converted to customer would be worth on average $1,100 in revenue to you!
That was just an example of what’s possible and why it’s important to build and nurture your email lists. I’m not saying that’s how it will happen for you even if you develop a list of 30,000 + people.
For the purposes of our mockup coaching services funnel here is how we could segment people that optin to your email list and then take specific actions (here is a link to specialized software that allows you to do this easily):
- Subscriber = someone who opts in but doesn’t buy anything
- Is not a customer but has expressed interest in becoming one by opting in to your email list
- OTO 1 Customers = someone that purchases only the first of our two offers
- Has spent money with you because they purchased your OTO 1 offer but did not purchase the OTO 2 offer
- OTO 2 Customers = someone that purchases only the second of our two offers
- Has spent money with you because they purchased your OTO 2 offer but did not purchase the OTO 1 offer
- OTO 1+2 Customers = someone that purchases both offers
- Has spent money with you because they purchased your OTO 1 and OTO 2 offers
When someone opts in to your email list that is an indication that they have been captivated by your scent trail (sales/marketing copy) enough to investigate whether the solution to their problem is with your company, product or service or someone else’s. From there on, the actions that they take or don’t take will help us determine how to treat them (not better or worse but differently).
The software you use to track how subscribers interact with your emails and funnels will tell you who is and isn’t opening your emails, clicking links or buying from you. Now we can guide them through a process of “escalation” or “ascension” to turn them into customers and loyal brand advocates over time.
A Subscriber could benefit from your products/services but they still need to be “warmed up” because they aren’t ready to buy. These are the people you would continue to provide more value to and build rapport with. They are sitting on the fence and need to have some more reassurance from you about one or several things such as company credibility, product/service credibility, buyer’s remorse, why it’s worth the price you’re asking and so on.
The OTO Customers have already spent money with you so they don’t need to be warmed up like subscribers. It would not make sense to send them the same emails you send to subscribers because they already believe in your product/service enough to purchase it.
You can get as creative as you want with converting OTO 1 or 2 Customers to your other offer. One example is that you could offer them an additional bonus of some kind if they purchase the other offer now. The bonus is something that isn’t offered to them in your sales funnel because you are sending the emails with your new offer that includes the bonus after they have gone through your sales funnel. This is just a tool for sweetening the deal enough to try and get them off the fence to purchase it now.
OTO 1+2 Customers are your most “ideal” or “perfect” customers because they believe in your company’s products and services, have the money to spend on your higher end products and services then purchase them as well. Don’t kiss their asses but do treat them like royalty and provide as much value for them as possible.
The sales letter page of our example funnel is where all the bulk of Step 1 and 2 come together to make the magic happen, that is, persuade prospects to buy. You’ll continue to take the prospect down the scent trail until that happens and then you’ll upsell them in the next step. Usually this page will consist of text sales copy but it can also be done with a video sales letter or some combination of the two. In this case we have a video promoting the DVD in the top left corner and text sales copy below it. If they click the “Send Me My DVD!” button it would take them to the order form in the top right of the sales letter mockup.
The bulk of the sales letter will be designed to address following:
- Reminding the prospect of the pain they’re having
- The benefits of the product/service
- What the product/service is
- How it will solve their problem
- Providing social proof that it works
- Eliminating the risk associated with buying and trying it
- Using a CTA (call to action) to get them to do what you want them to
The Organifi funnel page shown earlier is a great example of a sales letter that works incredibly well. Review the images of their funnel shown earlier in the chapter to see examples of the bullet points above.
It is generally easier to persuade cold traffic (visitors to your funnel that don’t have a relationship with you) to spend $10 or less on shipping to get a free DVD they want than $197 on the webinar class we’re going to upsell them on in the next step. And this is the real reason why this particular funnel is structured this way. Once a prospect turns into a customer by spending money with you, even if it’s just $1, they are 50% more likely to buy from you again!
Why? In sales psychology, there is a certain level of trust we subconsciously associate with the people and businesses we spend our money with. If they’re willing to go through the process of pulling out their wallets and give you their credit card information for a small amount, they will likely do it again later as long as the trust level is maintained as you nurture your relationship with them.
Once they take advantage of our free + shipping offer to get their DVD they are automatically taken to the next step in our funnel. Here we let them know that their “order isn’t complete yet” and present a “one time offer” they can add to their order before their credit card is charged. This OTO is also an upsell because it is selling access to a webinar training that compliments the DVD they just ordered.
When the prospect first clicked on the ad that brought them to the optin page they were cold traffic. After they opted in and read the sales letter they became warm traffic and the ones that ordered the DVD are now “hot” traffic so we want to offer other products/services to provide more value to them while they are most likely make another purchase.
By letting them know that their order isn’t complete they will still be subconsciously following our scent trail because at this point they are convinced that the solution to their problem lies on the other side of getting the DVD in our first offer.
They are more likely to go through the next few steps in our funnel and pay attention to the other offers because they have subconsciously said, “Yes I want the DVD” and are highly invested in attaining the solution to their problems and we just told them that process isn’t completed yet.
In the copy we cover all the important points of the sales letter like we did for the DVD but for the webinar training. We’ll let them know that because they ordered the DVD they can also get this additional training at $97 instead of the normal $197 price point. The catch is they have to buy it before the offer expires after some predetermined period of time. This creates urgency for them to just buy it now while they have the chance.
If they still decide they aren’t interested then we take them to a downsell offer giving them the option of making 2 payments of $48.50 for the same thing:
This is called a downsell because it means less money up front for us and the customer. If they were on the fence about purchasing it before then only having to pay half what they were before might push them over the edge to buy. Whether the customer purchases OTO 1, the downsell or neither they end up going to the OTO 2 offer:
This offer is for a comprehensive webinar style training course that they can purchase now for $197 that is regularly $597 because they are ordering the DVD. It’s the same type offer as OTO 1 except the product and price point are different. If they aren’t interested in this offer then we take them to another downsell:
This is the same as the OTO 1 Downsell with a different price point for this comprehensive training course. Even if the customer didn’t buy OTO 1 or the downsell we have another chance at them finding enough value in this offer to make the purchase.
Structuring a funnel this way might seem like a lot of extra effort. After all the Organifi funnel goes directly from the ad to the sales page and they’re doing very well. There are certain types of funnels that work better for certain types of products and services.
Finding out which is best can be a process of learning, modeling other funnels and testing the results but there are some major advantages to collecting their emails so you can remarket to them better as well as taking them through the ascension process discussed earlier in the chapter.
As you drive traffic from your ads to your funnels and monitor the results you’ll see that a certain percentage of people will optin in, a certain percentage of prospects that opt in will order the DVD and so on all the way to the end of the funnel. This might drastically increase your sales and profitability of your marketing efforts by leading the prospect through 5 offers instead of 1 while maintaining the ability to reach them again through email to provide more value and make more offers.
The Thank You Page is the last step in our example sales funnel. Usually there is no need to make an offer here. We’re just going to let them know that their order is now complete so they can reach the end of the scent trail and when they can expect to receive their DVD or access to the webinar courses they purchased. You can also try to score some bonus points by promoting your social media pages but getting them on your email list is the most important thing and that was accomplished on the optin page.
It doesn’t matter if you’re new to Internet marketing or “been there done that”, whether you’re overwhelmed or just wishing there was a better way to do all this stuff related to funnels so you can spend your time on the things that really matter… I have two pieces of very good news for you!
The first one is a reminder about what the most important goal should be when creating your funnels. If you’re reading this it’s because you have goals and are creating the fulfilling lifestyle you want to achieve for yourself and the people you care about to enjoy.
It seems likely that you also require a fair amount of consistent money coming in to support this lifestyle forever. This makes it easy to get lost in big numbers and I like big numbers when it comes to making money just like everyone else but it can be very discouraging when your funnels aren’t profitable and are losing you money. It feels like all the millions are millions of lightyears away from your results. The truth is that even if you’re losing money right now you’re still a lot closer than you think. The secret to success with funnels is simply to get good enough results to break even. Russell Brunson says that, “Amateurs focus on the front end.”
What does this mean? It means that the real money is made selling to your email lists on the back end of your sales funnels. So if you can make enough money with your funnel to pay for the advertising costs to drive traffic to it while getting people to opt in to your email list… you are effectively acquiring new customers for free! The funnel is then self-sustaining and you have the opportunity to sell to an ever increasing list of email subscribers over and over again! Once you’ve achieved the breakeven point you’re well on your way to becoming a millionaire!
The second piece of good news is that your life is about to get a lot simpler. If you’ve built funnels before then you know the pain of doing so all too well and if you haven’t then I want you to imagine this:
- Designing the funnel flow (like the image at the beginning of the chapter)
- Designing the funnel’s look and feel (something that looks nice like the Organifi example)
- Learning WordPress or website development to create the actual web pages that look like that online
- Programming the pages to change according to the prospects actions as well as integrating it with shopping cart software just so you can get paid
- Then integrating analytics software into it so you can actually measure and track how prospects interact with it…
Of course, if you don’t want to do all that yourself you can pay other people thousands of dollars to do it for you before you even run your first ad to start driving traffic to it. You’ll also be paying around $1,000 in monthly fees for all the different software services you’ll need…
Or you can love and value yourself enough to take the easiest and most cost effective way out, which is what I did. There’s a way you can literally create beautiful, functional funnels that have been proven to work for whatever product, service or marketing strategy you want to use in 10 minutes or less! You can have actual working funnels out on the Internet getting you paid in less time than it takes to drink your grande Starbucks cappuccino.
The magical software that combines all of those other software and skills that you would otherwise need into one nifty little package is called ClickFunnels!
- Choose premade funnel templates designed specifically for whatever your needs are or create your own from scratch in minutes
- Email integration is built in (no need to pay for an autoresponder)
- Use your own domains so prospects and customers know whose website they’re using
- Analytics software for A/B spit testing is already built in so there’s no need to pay a monthly fee for another service
- Use a visual builder to customize and create your funnels instead of writing and editing lines of code
- Tons of shopping cart software is already integrated so hooking them up to your funnels is simple and easy
- Don’t have a shopping cart software? Stripe is integrated with ClickFunnels making it even easier for you to get paid
It’s probably best if you see for yourself what I’m talking about. Especially because ClickFunnels is offering a 14-day free trial of their software right now. You literally get to try everything free for 14 days so click the link to claim yours before they stop doing it:
They are only going to allow so many and when they’re gone…they’re gone so that means you have a choice to make…
Do nothing different and change nothing to get the results you want and deserve for your marketing, your life, the lives of the people you care about and the people you serve through your business or…
Claim your 14-day risk free trial now and see firsthand how it will change your life for the better!
After you’ve signed up for your ClickFunnels trial. It’s time to build on the knowlege and expertise you’ve gained from this article by moving on to the next topic in the Digital Marketing Simplified series called Sales Funnel Modeling For Success.
This is where we’ll start exploring how you can ethically take advantage of all the time, effort, energy and money your compeitors have spent to figure out what funnels work best in your industry or niche.
Mastering the process of modeling sales funnels, also known as funnel hacking, is one of the most effective ways to save yourself a rediculous amount of time, energy, sadness and frustration by standing on the shoulders of giants. You might not know why something works right away but you’ll know what works and won’t have to reinvent the wheel every time you want to make a marketing funnel.
Funnel modeling is something you to need to know about so just click on the link below to get informed!
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Marketing is about changing what excites you in life from excitement into capital. This way you can do more of it and keep moving forward with it. That’s why it’s so important to really know and care about who your perfect customer and perfect prospect are because you’re not going to be excited about all of them and don’t necessarily want to do business with everyone who needs what you have to offer.
Once you have identified your perfect customer you will also know who your perfect prospect is. You’ll also be in a position to determine where to find qualified prospects, what to offer them, how to deliver on the value you’ve promised and what your value ladder should look like (more on this later).
Finding the qualified prospects that fit your product/service the most will keep your costs down, prevent headaches and provide more opportunity for profitability ($$$$) because they will want you to upsell them and provide them with more value. In fact, I would build into your perfect customer avatar (will cover shortly) that this person either have or be in the process of acquiring the financial means to take advantage of even a $100,000 offer for a product or service of yours.
This way, you’re not only going to be able to greatly simplify your marketing by appealing to a specific person but you’ll be building a community of people where a certain percentage of them actually could and will spend that kind of money with you…
One of the greatest old school copywriters of all time by the name of Gary Halbert said, “You are one sales letter away from being rich.” The reason for this is because your sales copy is what’s going to make or break you. Most people think look and feel is the most important thing but even ugly websites and funnels can convert well.
A good example of this are websites and funnels in the survival niche (emergency preparedness and survival skills). The best converting websites and funnels here are designed to be cluttered, use unappealing colors and bombard you with text. One of the most successful websites in this space is Survival Life which is owned and operated by DigitalMarketer. It generates over $1 million per month in revenue and if you go check it out then you’ll see that the look and feel isn’t the most important thing for your success in online marketing.
As the evolution of technology, online marketing and sales psychology advanced what Gary said has been modernized by Russel Brunson who said, “You are one funnel away from being rich.” If you’re unfamiliar with funnels then don’t worry, we’ll talk about those in the Marketing Funnels That Make Sales For You post.
At the end of the day It doesn’t matter how much traffic you drive to a website or funnel that isn’t converting because it’s going to cost you more to acquire customers than the revenue the funnel is producing. Great copywriting and sales copy is more important today than ever simply because people are savvy and their bull**** meters are finely tuned thanks to being bombarded with hundreds and hundreds of advertisements every day…
Before we jump into sales funnel modeling, the 4th step in eliminating up to 95% of the “trial and error” in the digital marketing process, lets quickly recap on what you should have working for you so far:
1) You should know who your perfect customer is and have created their customer avatar by answering the questions in the Know Thy Prospect And Win Big blog post as best you can, given them a name and have written their story. Now every decision you make will be based on if it’s something this one type of person would like or respond to how you want them to. The DotCom Secrets book I told you about earlier will help tremendously with this as well.
2) The sales and marketing copy you create for your ads and funnels should be based on the principles discussed in the Copywriting That Converts To Sales blog post to give them the maximum effectiveness possible for engaging your perfect customer. Sales and marketing copy play one of the biggest roles in your ad and funnels being successful. If you want save yourself a lot of time and frustration by having it all written for you in under 10 minutes then check out the Funnel Scripts software mentioned at the end of the previously mentioned post.
3) Now that you know who you’re marketing to and what to say to them creating funnels will bring it all together so you can present your offers and lead your prospects down the scent trail all the way to purchasing your product or service. As a huge bonus, you don’t have to learn how to design webpages, program anything or pay a $1,000/mo. for all sorts of testing software, integrations or someone else to manage it for you. I’d recommend using the ClickFunnels software mentioned in the Marketing Funnels That Make Sales For You blog post. You’ll thank me later.
Once you have all that working for you, the next step is to ethically take advantage of all the blood sweat, tears and money that your competitors have shed to figure out what already works in your industry or niche… so you don’t have to. This process is often referred to as “funnel hacking” which is a term popularized by Russel Brunsson who also happens to be the founder of ClickFunnels mentioned throughout my various blog posts. He says that, “When you learn about each funnel type and understand how it works you can funnel hack that and model it, you can dramatically speed up your success. That’s the power of this whole funnel hacking process.”
In other words, don’t reinvent the wheel. Find a successful competitor and ethically model what they’re doing because chances are they’ve spent way more time figuring out what works than you ever could let alone would want to.
There are legal and ethical ways to do this so be sure to pay attention to the guidelines given below otherwise you risk losing your credibility and getting sued. Copying anything that is copyrightable is considered stealing. Focus on modeling the process because that’s at least 50% of the funnel’s success. The other half belongs to copy, you can model that as well but it needs to be your own version of it…
I’ve been privileged to play a key role in building communities for several businesses now. One of them was for a software startup whose team grew from 3 to 15 people over a 4 year period. We never had any investment capital and were totally self-funded so everyone working there knew we we’re walking a tightrope without a safety net. In terms of size, we were ants compared to our competitors down the road (literally) who were 50 and 100 plus people strong and we also couldn’t compete with them in terms of starting salaries or benefits. When we would hire new people they would immediately start receiving emails and LinkedIn messages from recruiters offering them positions with our competitors. Normally an employer might freak out about this but it was actually a joke around the office that this happened all the time. Sometimes I would get copied on emails (cc’d) from someone in the office turning down the recruiters offer… Those were proud moments for me and those days were more fulfilling than the highest revenue days or years we ever had.
It’s easy to look at that and think, “Who were these crazy ass people that chose to work for us when there wasn’t really any logical reason for them to do so?” It wasn’t necessarily in their best interest but they did it anyway. The simple answer is that they weren’t doing it for us, they were doing it for themselves.
The right people were immediately attracted to working for us the minute they walked into our office for an interview because we effectively communicated what we believed and it resonated with them. The creative learning environment where we taught our junior developers and interns how to express themselves through sound software development design and methodologies would then be used in the real world to change the lives of our clients and bring their own ideas to life as well. The politics and blame free environment we created allowed everyone to become their best by growing from making mistakes and trying new things then contributing what they learned by sharing with the rest of us. It was such a fun environment that developers from our competitors would hang out with us at the office on Friday or Saturday nights to drink and play games. The sumo wrestler logo was a point of pride to wear in and out of the office. We had to constantly have more shirts made because our clients and their family members wanted to wear them. One client told our CEO that our shirts were all over their office which was really cool.
I would speak at events and introduce myself by telling people a story about how a project we did for a client saved a local business with 50 plus employees who would have otherwise lost their jobs but that didn’t happen. In fact the product was such a success that not only did no one get laid off, it added an additional $4 million per year in revenue to their bottom line. When everyone showed up at the office we knew that we weren’t software developers, we were a tribe of magicians creating magic and sending it out to transform the world. What we did mattered because we did it for ourselves, our clients just happened to be a catalyst to make it happen. We bought into what we did for ourselves, not for them and they benefited greatly because of it. If you say and do what you believe you will attract people who believe what you believe. This is how leaders inspire people to do what they’re doing.
What is a culture? What is a group? What is a company? It’s a community of people with a common set of values and beliefs. When we have these things in common with each other it causes trust to emerge and we are more likely to do things we wouldn’t otherwise do…
Are you an author, coach, speaker, teacher or entrepreneur that is aspiring to the next stage of your development by expanding your reach into the world, so that you can build a massive community, around your business or message?
There’s something magical that happens to those of us that are able to reach such heights by effectively penetrating the noise of the world with our divine messages…
…we transcend the way we think of ourselves and graduate from coaches, speakers, authors and teachers to healers, architects of lives and worlds, as well as philosophers and influences… of which the former parts are just a small but necessary piece.
The funny thing is that we often struggle with our own versions of the same things that our readers/viewers, students and audiences are struggling with.
Sometimes it’s about what our purpose is, what our message is, how to go about delivering this message and building success on top of the mounting frustrations that present themselves as challenges or obstacles to making a difference in first our own lives and then the world at large.
There is some good news though…all our previous failures are not unjustified wastes of time but rather opportunities that are on the way to the goals and dreams that we so desire. It just takes a new perspective and some creative thinking to fill in the gaps where we see holes in our lives, businesses and contributions to the world.
Here’s how we want to help each other succeed by focusing on new opportunities and thought processes to implement in ourselves and our marketing efforts. This is the foundation for building massive and profitable communities around our businesses and messages…